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Lian Yeh.jpg

Hi,
I'm Lian

Designing clarity in complex products.
Turning strategy into shipped impact.

About Me

Senior Product Designer with 10+ years of experience across travel, gaming, social, and e-commerce products.

I specialize in end-to-end product design, with a strong focus on 0→1 initiatives, complex systems, and turning ambiguity into clear product strategy. Work closely with PMs, engineers, and business teams to align product strategy, user needs, and technical feasibility.

I’m particularly interested in roles where design plays a strategic role in shaping product direction and driving measurable impact.

Projects

Project_Pinkoi Discover_EN.jpg
Project_AI Lab_EN.jpg
Project_B2B.png
Project_smsp.png
Project_pinkoipay.png
project_pp.png
Project_Cart.png
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