Hi, I’m Lian Yeh — a Senior Product Designer with 10+ years of experience across travel, gaming, social, and e-commerce.

I specialize in end-to-end product design and have led 0→1 features, scaled internal tools, and improved engagement through UX experiments.

Skilled in both B2C and B2B, I work closely with cross-functional teams to align design with business goals and technical feasibility.

Passionate about solving real problems through user research, data, and design strategy.