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Work Recommendation

mai.webp
"Lian consistently demonstrated extraordinary initiative and creativity in her field, often presenting design proposals that exceeded expectations. She deeply cared about the end users and the experiences they had navigating the applications she designed. She possesses a unique ability to anticipate issues that may not yet be on the radar of product managers and swiftly creates user-friendly mockups that facilitate effective team discussions and decision-making. This skill made her a pivotal figure in our Buyer Success Squad, significantly enhancing design quality and propelling innovation forward.Her communication skills are excellent—not only does she articulate her ideas with clarity, but she also values and actively listens to the input of her team members. Lian fostered a positive team atmosphere and enjoyed using workshops to enhance team collaboration and creative development, making her an inspiring designer among teammates. Lian's commitment to understanding and advocating for user needs through exploratory UX research highlights her empathetic and user-centered approach to design.I am confident that she will continue to excel and bring her talents and expertise to any team, and I eagerly look forward to seeing her accomplish even more in her career."

Maibelle Lin , Chief Product Officer at Pinkoi

Managed Lian directly

Work
Experience

Nov 2023 - Now

Pinkoi - Senior Product Designer

  • Product Strategy & Execution: Led multiple 0-to-1 mid-to-large projects aligned with product roadmap. Owned end-to-end design from research to delivery. Shipped 4 core features in a year, including the ‘Discover’ feature with new UI, micro-interactions, and iterative design—boosting adoption (19% → 26%) and revisit rate (8% → 26%) in 3 months, with record-high click-through rates.

  • Cross-Functional Collaboration & Process Optimization: Collaborated with PM, UR, Data, Dev, and Business teams to align design and product goals. Optimized workflows, speeding up feature delivery and enhancing execution efficiency to support long-term business growth and competitiveness.

  • Design Impact & Team Culture: Facilitated design and strategy workshops, driving the creation of a shared knowledge base. Led competitive analysis and cross-functional discussions to enhance design influence and decision-making. Strengthened team collaboration, improving product development efficiency.

Oct 2022 -

Oct 2023

Dcard - Senior Product Designer

  • AI Integration & Internal Tool Development: Led both design and product management roles to develop Dcard AI tool within a month. Built a prompt library that enhanced efficiency and content quality across teams, driving AI adoption internally.

  • Design Ops & System Optimization: Revamped cross-platform Design System by building and leading Design Ops team. Standardized components and naming, improved consistency, and boosted design-engineering efficiency.

  • Cross-Team Tool Development: Achieved a 70%+ reduction in communication and production time, as measured by improved operational efficiency, by developing internal tools such as a marketing page builder and comment scheduling tool, in collaboration with cross-functional teams.

Jun 2021 -

Jun 2022

Gap Year - Brand & Product Owner, Diary Creative Co.,

  • Founded and scaled a brand, achieving 150% revenue growth and 3,000+ members. Led cross-functional efforts in product, marketing, and operations—gaining hands-on business and leadership experience.

Oct 2017 - May 2021

Pinkoi – E-Commerce Platform|Product Designer

  • Led 7 major projects across B2C, B2B, and mobile payment systems, driving 0-to-1 features and brand refresh. Built Design System and UX standards to unify Web and App. Facilitated 80+ sprints and retros to boost design-engineering collaboration.

See more

  • LinkedIn

Education

2011.09 - ​

2014.01

Fu Jen Catholic University
Applied-Arts Master’s Degree

2007.09 -

2011.06

SooChow University

Department of Japanese and Leterature | Bachelor's Degree

Skills & Expertise

  • UXUI Design

  • UX Writing

  • Project Management

  • Usability Test

  • UX Research

  • Business Thinking / Business model

  • Workshop planning & host

Language

  • Mandarin  â€‹

  • English

  • Janpanese

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